Artificial intelligence (AI) is prostrating the necessity …[ad_1]
Artificial intelligence (AI)
My dream endeavour was Flingo Technologies. I was contributing greatly to my 10 to 7-job life, receiving an evaluation every six months, and making a respectable salary. But for a girl filled with ambitions It wasn't enough, I had always wanted to run my own company and try to solve the problems that brands were still facing with marketing and branding analytics.
That's how Flingo Technologies, the brainchild of Ankita was started. A leading marketing company that specializes in providing a comprehensive range of digital marketing services. With a team of experienced professionals and a client-centric approach, the brand strives to empower businesses of all sizes to establish a strong online presence, drive targeted traffic, and achieve remarkable growth.
With your marketing and advertising services, what are your strategies to target Indian and global markets?
Before recommending and implementing any further methods to our clients in the Indian and global markets, it is essential for us as a brand-building firm to comprehend the market.
As a developing brand, we have used the following tactics:
Market Research: We have conducted thorough market research to understand the preferences, behaviours and cultural nuances of our target audience in both the Indian and global markets. This has helped us tailor our marketing strategies accordingly.
Localization: Customization of marketing messages, content, and campaigns to resonate with the specific cultural linguistic and regional preferences of the Indian and global markets. This involves translating content, adapting imagery and incorporating local references or idioms.
Digital Presence: We have established a strong digital presence by optimizing our website, social media profiles and other digital assets to appeal to both Indian and global audiences. We have ensured that our online presence is user-friendly, accessible, and reflects the values and aspirations of our target markets.
Social Media Marketing: As a branding company, we have leveraged popular social media platforms in both India and globally to engage with our target audience. We have also created culturally relevant and engaging content, targeted ad campaigns and interact with users to build brand awareness and drive engagement.
Localization of Payment Options: If you offer products or services that require online transactions, one should ensure that you have localized payment options to accommodate the preferences and payment methods commonly used in both the Indian and global markets. This includes integrating local payment gateways, mobile wallets or other popular payment methods.
Search Engine Optimization (SEO): We have optimized our website and online content to rank well in search engine results pages for relevant keywords and phrases in both Indian and global markets. Conducted keyword research and implemented SEO best practices to increase organic visibility and attract targeted traffic.
Content is a core for marketing companies. How artificial intelligence is overcoming the necessity of creating valuable content for your clients?
Artificial intelligence( AI) is prostrating the necessity of creating precious content for marketing companies in a number of ways.
AI can help to automate the content creation process. This can free up marketing brigades to concentrate on other tasks similar to strategy and planning. AI can be used to induce happy ideas, write blog posts, produce social media posts and indeed produce videos.
AI can help to epitomize content for different cultures. This can help to ensure that content is applicable and engaging for each individual client. AI can be used to dissect data about client demographics and interests to produce substantiated content guests.
AI can help with the hunt machine optimization of content. This can help to ensure that content is visible to implicit guests who are searching for information about a particular product or service. AI can be used to dissect keywords, optimize titles and meta descriptions and track hunt machine rankings.
It’s helping marketing companies to produce more precious content that's more likely to engage and convert clients. There are some specific exemplifications of how AI is being used to produce precious content for marketing companies
- HubSpot uses AI to induce blog post ideas, write blog posts and produce social media posts.
- Sow Social uses AI to dissect social media data and identify implicit guests.
- Marketo uses AI to epitomize dispatch marketing juggernauts.
- Google uses AI to optimize website content for hunt machines.
How does Google make your ads more distinguishable from organic results?
Google implements an array of technologies for making advertising easier to discern from organic results.
Here are a few of the techniques they employ:
Placement: Ads are often shown on the sidebar at the top or bottom of the search results page. Users can distinguish them from organic listings in the main search results section thanks to their placement there.
Google frequently styles ads differently from organic results in terms of visual design. To make the advertisements stand out visually they could use a distinctive font, a coloured background or other design elements.
Ad Extensions: Google's ad extensions allows advertisers to give their ads more context or more functionality. These extensions could contain sitelinks, call buttons, address data, reviews and more. Compared to standard organic search results these extensions offer information that is more structured and thorough.
What marketing metrics do you currently track using existing technology for your clients?
These are the common marketing KPIs that can be measured utilizing the technology that is currently available in marketing analytics. These metrics might change based on the aims and goals of the marketing effort.
Here are a few instances:
Conversion Rate: The proportion of website visitors or leads who complete a desired activity, such as making a purchase, filling out a form, or signing up for a newsletter.
Click-Through Rate (CTR): The percentage of people that clicked on a particular link or advertisement out of all the impressions or views it received is known as the
Cost Per Lead (CPL): The average cost associated with getting a lead is determined by dividing the campaign's overall cost by the quantity of leads produced.
Return on Investment (ROI): The measurement of the profitability of a marketing campaign, calculated by comparing the revenue generated to the total cost of the campaign.
Customer Acquisition Cost (CAC): The average cost of acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired.
Engagement Metrics: These include metrics like time on site page views per session, bounce rate social media engagement (likes shares, comments), and email open rates. These metrics provide insights into how well audiences are engaging with marketing content.
Churn Rate: The percentage of customers or subscribers who stop using a product or service during a given period of time.
Social Media Metrics: These include the number of followers likes comments shares reach impressions and click-throughs on social media platforms.
Website Traffic: The number of visitors to a website often segmented by source (organic search, direct traffic, referrals, paid advertising, etc.).
Tech-enabled chatbots have a significant role in leveraging and amplifying brand growth through social media storytelling.
Here are several ways in which chatbots can contribute:
Improved Customer Engagement: Chatbots actively engage with social media users by initiating conversations, responding to inquiries, and providing personalized recommendations. Through interactive and dynamic storytelling experiences, chatbots captivate users, driving higher engagement and expanding brand exposure.
24/7 Availability: With round-the-clock availability, chatbots ensure brands maintain an active presence on social media platforms at all times. This accessibility enables potential customers to access brand storytelling content consistently, boosting brand awareness and attracting new followers.
Customized Storytelling Experiences: Chatbots gather user preferences and interests through interactive conversations, enabling the delivery of personalized storytelling experiences. By presenting the most relevant and engaging content to individual users, chatbots establish deeper connections, fostering brand loyalty and advocacy.
Effortless Content Distribution: Chatbots function as content distribution channels on social media, delivering compelling stories, and sharing blog articles, videos, and other relevant content directly to users through their preferred messaging apps or social platforms. This seamless content distribution expands brand reach and visibility.
Real-time Analytics and Insights: Equipped with analytics capabilities, chatbots collect valuable data on user interactions, preferences, and behaviour. By analyzing this information, brands gain insights into the effectiveness of their social media storytelling efforts, empowering them to make data-driven decisions to refine and optimize strategies for improved brand growth.
Lead Generation and Conversion: Chatbots assist in lead generation by gathering user information and qualifying leads through interactive conversations. By integrating with customer relationship management (CRM) systems or other lead management tools, chatbots aid in nurturing leads and driving conversions through personalized storytelling and targeted messaging.
Social Listening and Sentiment Analysis: Chatbots monitor social media conversations, identifying trends and performing sentiment analysis to gain a better understanding of customer perceptions and preferences. This knowledge guides brands in crafting more impactful and resonant storytelling strategies that align with their target audience's interests.
By harnessing the power of tech-enabled chatbots in social media storytelling, brands create immersive experiences and forge deeper connections with their audience. This, in turn, leads to enhanced brand awareness, increased engagement, and improved conversion rates, ultimately fueling brand growth.
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